A recent industry report found only 16% of hotels appear in AI-powered search results. That means most properties are missing from the very tools travelers are now using to plan trips. If your hotel isn’t visible, it’s not being considered.
Search is changing fast. Generative Engine Optimization (GEO) helps your business show up in AI-powered answers—not just search results—so customers can find you when it matters most.
Brand websites may limit what hotels can change, but they don’t limit your opportunity. These hotel SEO tips show how properties can improve visibility beyond the brand site.
