KeyBuzz Insight

Nearly 95% of consumers read online reviews before making a purchase.

The Real Buzz

Quick Takeaways

  • AI may help people discover a business, but it rarely earns trust by itself.
  • Customers still check Google, reviews, photos, websites, and business listings before deciding.
  • Your website and trust signals need to support what people find in AI search.
  • The goal is still simple: be seen, be trusted, and be chosen.
Infographic showing that nearly 95 of consumers read online reviews before making a purchase keybuzz digital marketing statistics

Online reviews aren’t just feedback — they’re a major part of the buying decision process.
Before pulling out a credit card or booking an appointment, most consumers want reassurance from real experiences. Positive reviews build trust and credibility, while a lack of reviews (or negative ones) can quickly turn potential customers away.

Original Source:
Spiegel Research Center Study (Northwestern University)

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