Definition
Reservations made directly with the hotel (website, phone, loyalty app) rather than through OTAs.
Why It Matters
Higher margin, better data, stronger loyalty—direct protects profit and brand.
✅ Best Practices
- Clear value props (member rates, perks, flexible terms).
- Fast, mobile-first booking flow.
- SEO + brand search protection.
- Post-stay email to drive repeat direct.
Common Mistakes
- Same (or worse) price than OTAs.
- Clunky checkout or hidden fees.
- No remarketing or cart recovery.
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From Definitions to Decisions
Turn OTA visibility into direct loyalty—own the guest relationship end-to-end.